This IS something special!
I am sure you can say to your clients ‘this is something special’ when showing them the stock you carry. The real question is whether or not they believe you, or will they just think what you’re saying is just a load of hyperbole. Probably one of the best things we can do when servicing clients (especially new ones) is to show them something special… but they have to believe you if it’s going to have an impact. So think about it! How does what you show your client actually leave a lasting impression on them so that they would remember you the next time they are in need?
That is the philosophy behind our MADE IN ITALY range of knitwear. Show them something they will be impressed by.